// THE BLOG

B2B SALES PLAYBOOKS.

Tactics, guides, and product updates for B2B SME sales teams. No fluff.

[Data Quality]

CRM data decay — why a third of your records rot every year, and how to stop it

Roughly 25–30% of B2B CRM records go stale every year. What data decay costs your sales team, and a practical playbook to keep your CRM clean in 2026.

2026-06-22 · 9 min
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[Beta]

How we onboard the AI agent beta

What happens when you request beta access — week-by-week, with checkpoints, who's involved, and what you'll be doing in each phase.

2026-05-21 · 5 min
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[Free CRM]

Free CRM vs paid CRM — a decision tree for B2B SMEs

Should your B2B SME team run on a free CRM or a paid one? Eight questions and a decision tree. For most teams in 2026: free CRM + opt-in AI agents.

2026-05-19 · 6 min
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[Buyer's Guide]

The best AI CRM in 2026 — a buyer-side breakdown

Six AI CRMs reviewed honestly: HubSpot Breeze, Salesforce Einstein, Pipedrive AI, Attio, Folk and B2B CRM. What each does well and where each falls short.

2026-05-17 · 8 min
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[Free CRM]

The free CRM that doesn't trick you

Most 'free' CRMs cap users, contacts, automation or reports, then upsell you to a $90/user/month tier. B2B CRM is genuinely free. Here's why.

2026-05-15 · 5 min
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[AI Agents]

AI lead qualification, explained

AI lead qualification scores every inbound lead against your ICP in real time, books qualified meetings and triages the rest. How it works, where it fits.

2026-05-14 · 5 min
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[AI Agents]

AI call summary tool — what to look for in 2026

An AI call summary tool listens to your sales calls, writes a structured summary and updates the CRM deal record. What separates useful from noisy.

2026-05-13 · 5 min
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[Buyer's Guide]

AI sales tool buyer's guide 2026

Everything labelled 'AI sales tool' in 2026 falls into four categories. Pick the wrong one for your motion and you waste budget. How to evaluate them.

2026-05-12 · 9 min
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[Agentic CRM]

Agentic CRM — the category explained

Generic CRMs add AI features. Agentic CRMs ship named agents that work the deals. The difference, why it matters, and where the category goes next.

2026-05-10 · 7 min
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[AI Agents]

What is an AI BDR? (And how it changes inbound)

An AI BDR scores every inbound lead against your ICP, books qualified meetings and triages the rest — in under 60 seconds. How it changes inbound.

2026-05-09 · 6 min
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[AI Agents]

What is an AI SDR? (And what it actually replaces)

AI SDRs draft personalised first-touch outreach for every account in your pipeline, using live research and your best copy. What they do — and don't.

2026-05-08 · 6 min
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[Announcement]

Welcome to B2B CRM

Why we made the CRM free, what the AI agents do, and how to get into the private beta.

2026-05-08 · 3 min
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[AI Agents]

The five AI agents running modern B2B sales

Modern B2B sales teams aren't replacing reps with AI — they're replacing the parts of the job nobody loves. The five AI agents doing that work today.

2026-05-08 · 8 min
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