// SALESFORCE ALTERNATIVE

B2B CRM
vs. Salesforce.

Salesforce is the deepest, most customisable CRM on the planet — and an absolute mismatch for a 5–50 person B2B SME team that doesn't have ops headcount.

B2B CRM is free for unlimited users, ships five named AI agents at $49 each per month, and onboards in days instead of months.

If you're a B2B SME sales team currently on Salesforce (or evaluating it), the honest comparison is about fit, not features. Salesforce can do anything — but the implementation cost, the per-seat licence cost, and the ops-headcount cost only amortise at enterprise scale. For most B2B SME teams, the right answer in 2026 is a focused, agent-first CRM with the per-agent pricing model. That's the bet B2B CRM is built around.

// TL;DR
  • B2B CRM is free for unlimited users. Salesforce starts at $25/user/month (Starter) and ramps to $165–$330/user/month (Sales Cloud Pro/Enterprise/Einstein-bundled).
  • B2B CRM ships five named AI agents (Research, AI SDR, AI BDR, Call-Summary, Hygiene) at $49 each, opt-in. Salesforce Agentforce is per-conversation pricing on top of Sales Cloud licences.
  • B2B CRM onboards in 4 weeks via the agent beta program. Salesforce implementations for B2B SMEs typically take 2–4 months and need ops headcount.
  • Salesforce wins on customisability and ecosystem depth. B2B CRM wins on cost, time-to-value, and agent-first pricing for SME teams.
// FEATURE COMPARISON

Side by side.

FEATURE
B2B CRM
SALESFORCE
CRM cost
Free forever, unlimited users
$25–$165 per user per month
AI agent cost
$49 per agent per month, opt-in
Einstein add-on $50–125/user; Agentforce per-conversation
Setup time
4 weeks (agent beta program)
2–4 months typical SME implementation
Ops / admin headcount required
Optional
1+ admin or implementation partner usually required
Visual pipeline
Yes, customisable B2B stages
Yes — but configurable for any motion
Custom objects
Limited (B2B-focused schema)
Unlimited — Salesforce strength
AI SDR (auto-drafted outreach)
Outreach Agent — $49/mo
Agentforce SDR Agent — per-conversation
AI BDR (inbound qualification)
Qualification Agent — $49/mo
Einstein lead scoring or Agentforce
AI call summary
Call-Summary Agent — $49/mo
Einstein Call Coaching — Pro tier
CRM hygiene automation
Hygiene Agent — $49/mo
Data Cloud / Operations — separate pricing
Account research auto-brief
Research Agent — $49/mo
Manual or Agentforce
Custom fields
Unlimited, free tier
Capped on lower tiers; unlimited on Enterprise
Reporting & analytics
Free tier — full reporting
Limited on Starter; full on Pro+
Workflow automation
Free tier
Pro tier and up
Sandbox / dev environments
Not in scope
Yes — Salesforce strength for enterprise
Integrations / AppExchange
100+ native
5,000+ AppExchange listings
Public REST API
REST API, all tiers
REST + SOAP + Bulk + Streaming APIs
// WHEN TO PICK

Be honest with yourself.

PICK B2B CRM IF
  • You're a B2B SME team (5–50 reps), per-seat ramps on Salesforce hurt, and you don't have an ops admin to spare.
  • You want AI agents as discrete, opt-in workflow replacements — not bundled into a $165/user tier.
  • You don't need custom objects, sandboxes, or a 5,000-app marketplace. You need pipeline + accounts + email + agents.
  • You can run on B2B CRM Free today and turn agents on as the beta opens (4-week onboarding).
PICK SALESFORCE IF
  • · You're enterprise (>50 reps) or fast-approaching, with custom objects + sandbox + governance needs.
  • · You're already deeply embedded in Salesforce (workflows, dashboards, integrations) and the migration cost is real.
  • · You need the Salesforce ecosystem — Marketing Cloud, Service Cloud, Tableau, MuleSoft — under one roof.
  • · You have ops headcount (or a Salesforce implementation partner) and the per-seat cost is acceptable.
// FAQ

Common questions.

Can I migrate off Salesforce to B2B CRM? +

Yes. CSV export from Salesforce → CSV import to B2B CRM covers contacts, accounts, deals, and notes. Activity logs and email threads are usually re-built from the email integration on the new side. We can usually finish a migration in 2–3 weeks for a 10-person team. Native Salesforce sync is on the roadmap for teams that want to run both side by side.

Is the AI agent layer comparable to Salesforce Agentforce? +

Different shape. Agentforce is per-conversation pricing on top of full Sales Cloud licences — powerful, but expensive at scale. Our agent layer is per-agent flat ($49/agent/month), opt-in, and the CRM underneath is free. For a B2B SME running Outreach + Qualification + Call-Summary, our setup is dramatically cheaper. For a deep enterprise customisation with per-team agents, Agentforce is more flexible.

What's the realistic per-team cost comparison? +

5-person team, all agents enabled: B2B CRM = $245/month flat. Salesforce Sales Cloud Enterprise + Einstein = $750–$1,000/month. 10-person team: B2B CRM = $245/month flat. Salesforce = $1,500–$2,000/month. The break-even is well below 5 reps.

What if my team already uses Marketing Cloud / Service Cloud? +

Stay on Salesforce. The full ecosystem advantage is real and you'll pay more in lost integration value than you'll save on the CRM line. Where B2B CRM wins is teams running standalone B2B sales motions without a marketing or service component on Salesforce.

Try B2B CRM
for free.

The CRM is genuinely free. Request beta access to add the AI agents.

REQUEST BETA ACCESS